LEGO Smart Play

Alt text: A nighttime promotional scene featuring a large LEGO Star Wars–style starfighter model displayed on a black stage. The spacecraft is built mainly from light gray and white LEGO bricks, with a broad, flat body and four cylindrical engines, two on each side, extending outward on wing-like struts. Small black circular elements suggest engine intakes, and a tiny red detail sits on top of the central cockpit area. Behind the model rises a huge spherical building glowing in purple light, visually resembling the Death Star. Across the sphere, large white text reads “SMART PLAY” with marquee-style dots inside the letters, and below it, “THE EXPERIENCE.” Light fog drifts around the stage, and city buildings with warm yellow lights are visible in the background, reinforcing the dramatic, futuristic nighttime atmosphere.

Jan 9, 2026

The LEGO Group and Sphere Studios Turn LA Sphere into a LEGO Star Wars Death Star to mark the reveal of the new LEGO SMART Play Platform

A glowing Lego Smart Play Brick takes center focus, surrounded by a dark background. The brick emits bright neon lights in blue and pink, highlighting its transparent top surface and giving it a futuristic look. To the left, a black Lego minifigure floats in partial shadow. In the background, a dark rectangular object hovers out of focus. The scene gives a sense of modern, high-tech play, emphasizing the innovative design of the new Lego Smart Play Bricks.

Jan 5, 2026

LEGO reveals the next generation of the LEGO brick with SMART Play