Jason Momoa takes on his boldest role yet helping millions of families rediscover the power of play as the next LEGO Playmaker
The LEGO Group has today announced its latest LEGO Playmaker, actor and play maestro Jason Momoa, who is on a mission to help reverse the growing play deficit impacting families globally.
While parents universally recognise the importance of play, modern pressures on time and attention leave less room for it than ever before. Nearly 9 in 10 (89%) parents wish they could play more, with one in 10 (9%) – over 60 million families globally – admitting they don’t play together at all.
But the findings should also provide reassurance to parents. The research found that just five hours of family play a week is enough to significantly boost family happiness and wellbeing. That’s less time than many families spend watching TV or scrolling on phones each week.
Mission: Never Stop Playing
However, globally, almost half (44%) of families aren’t playing together enough to reap these vital benefits. The LEGO Group’s latest Never Stop Playing campaign is setting out to close this gap with playmaker Jason’s help. His mission – encouraging families to rediscover the joy and power of playing together. His masterplan – revealed in a fun, public service announcement-style video. His tool – a brick click, the simple act of clicking two LEGO bricks together to open a world of playful, creative possibilities.
Jason is turning his playful mindset into powerful motivation for families.
Read the official announcement on the Lego News Portal.
Victor Dima
Latest posts by Victor Dima (see all)
- Jason Momoa takes on his boldest role yet helping millions of families rediscover the power of play as the next LEGO Playmaker - Jun 1, 2026
- Review and Accessibility impressions: 007 First Light PS5 Pro - May 26, 2026
- Blind accessible game, Coloratura, announced for Global Accessibility Awareness Day as an audio-first narrative experience shaped by inclusive design - May 23, 2026
