LEGO Announces LEGO Ideas Willy Wonka & the Chocolate Factory Classic Movie Set

:  Today, the LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, unveils the LEGO® Ideas Willy Wonka & the Chocolate Factory, Classic Movie Set. This intricate model brings the candy-filled wonderland from the iconic 1971 film to life, designed as both a stunning display piece and an interactive build experience for nostalgic fans. As Willy Wonka famously said, “We are the music makers, and we are the dreamers of dreams,” now, fans can build their own dreams brick-by-brick.

Featuring nine minifigures, including Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, and two Oompa Loompas, the set invites builders to recreate memorable scenes from the beloved film. The figures can be posed throughout the factory’s colourful landscape.

The new LEGO set was designed by Italian-based duo, Roberto Ceruti and Jody Padulano, as part of the LEGO Ideas programme. LEGO Ideas allows fan designers to submit suggested sets, which are then voted for by the community before being made into a real LEGO set. Talking about their design, Ceruti and Padulano said, “Our inspiration came from the nostalgia and innocence of Willy Wonka & the Chocolate Factory – it simply had to become a LEGO set. The build took about four to five months, starting with the iconic movie scene. Thanks to new LEGO pieces, we could update the design and overcome challenges like perfecting the bridge and balancing the candy tree’s look. Adding a motorised waterfall made the set truly special.”

This build is packed with authentic details including a chocolate waterfall that can be set in motion with a turning dial, the famous Wonkatania boat where Willy Wonka, the Oompa Loompas, and the five Golden Ticket winners can sit aboard. Augustus Gloop can drink from the chocolate river, with an alternative chocolate-covered face for his minifigure. Additional features include Willy Wonka’s office with a secret door, the Oompa Loompas’ work area, and candy cane trees and lollipop plants throughout.

The LEGO Ideas Willy Wonka & the Chocolate Factory, Classic Movie Set is available for LEGO Insiders Early Access* from 15th September 2025 at LEGO.com/WillyWonka, and available for all via LEGO.com/WillyWonka and LEGO Stores from 18th September 2025 priced at 219.99 EUR/ 199.99 GBP/ 219.99 USD. *Membership required, T&Cs apply.

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Victor Dima

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Victor Dima is a Blind Gaming Journalist and Accessibility Ambassador, Living in Oslo with his wife Alina. Victor was the first journalist in Romania to receive the PS5 & the PS VR2 from PlayStation. He is also working closely with Xbox Nordic and other game publishers such as Ubisoft, Ea, Bungie, Activision, blizzard, square Enix, Capcom, Rockstar Games, Sega, PlayStation studios, WB Games, Bethesda and many others. With over 12 years of experience covering the Gaming Industry, he started victordima.net in 2013 and since February 2022 all his articles are posted in English in order to reach a more global audience. He is the owner and founder of the highly successful PlayStation Fans Romania Facebook Community, the largest independent source for PlayStation News in Romania, on social media with almost 35.000 followers. Victor is also running theAudiobookBlog.com. You can reach Victor at contact@victordima.net

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