apple’s Scary Fast event recap: New MacBook Pros and iMacs with M3 processors
Hello dear friends. During the night Apple announced their new lineup of M3 processors which will power the next generation of MacBook Pro and iMac.
I will embed the event below, aptly titled Scary Fast, but also all the videos created to promote these new products. You can also watch the event with audio descriptions by clicking here and with American Sign Language by clicking here.
Below you can find all the details, directly from the superbly written press releases.
Apple unveils the new MacBook Pro featuring the M3 family of chips, making the world’s best pro laptop even better
Apple today announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max. With a next-generation GPU architecture and a faster CPU, the M3 family brings even more performance and remarkable new capabilities to MacBook Pro. The new 14‑inch MacBook Pro with M3 is not only great for everyday tasks, but also delivers phenomenal sustained performance in pro apps and games. Perfect for aspiring creatives, students, and entrepreneurs, it now starts at $1,599. The 14- and 16‑inch MacBook Pro with M3 Pro provides even greater performance and additional unified memory support, enabling more demanding workflows for users like coders, creatives, and researchers. The 14- and 16‑inch MacBook Pro with M3 Max delivers performance and capabilities that push the limits of computing. With a monster GPU and a powerful CPU, along with support for up to 128GB of unified memory, MacBook Pro with M3 Max enables extreme workflows and multitasking across pro apps for users like machine learning programmers, 3D artists, and video editors. M3 Pro and M3 Max models also now come in space black, a gorgeous dark aluminum finish.
The new MacBook Pro lineup delivers incredible performance, a brilliant Liquid Retina XDR display, a wide array of connectivity, and up to 22 hours of battery life for the ultimate in pro portability.
The M3 Family Arrives
The M3 family of chips continues Apple silicon’s tremendous pace of innovation. M3, M3 Pro, and M3 Max are the first chips for a personal computer built using the industry-leading 3-nanometer technology. With a faster, more efficient next-generation GPU, these chips deliver the biggest leap forward in graphics architecture ever for Apple silicon. Featuring a breakthrough technology called Dynamic Caching, the GPU allocates the use of local memory in hardware in real time so only the exact amount of memory needed is used for each task. This dramatically increases GPU utilization and performance for the most demanding pro apps and games.
Customers can order the new MacBook Pro starting today on apple.com/store and in the Apple Store app in 27 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Tuesday, November 7.
Apple supercharges 24‑inch iMac with new M3 chip
Apple today also unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable. Thanks to the efficiency of Apple silicon, the new iMac delivers a huge leap in performance in its remarkably thin design and spectrum of seven vibrant colors that users love. iMac with M3 is up to 2x faster than the prior generation with M1.1 And for those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27-inch models,2 and 4x faster than the most powerful 21.5-inch model.3 It also features an expansive 4.5K Retina display with 11.3 million pixels and over a billion colors, faster wireless connectivity, and a seamless experience with iPhone. Combined with its best-in-class camera, speakers, and mics, along with macOS Sonoma, iMac with M3 is better than ever — perfect for everyone, from families to small businesses, aspiring creatives, students, and gamers. Customers can order the new iMac starting today, with availability beginning Tuesday, November 7. Read more about the new iMac here.
Apple unveils M3, M3 Pro, and M3 Max, the most advanced chips for a personal computer
Apple also announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac. These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency. Together, M3, M3 Pro, and M3 Max show how far Apple silicon for the Mac has come since the debut of the M1 family of chips.
The M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon. The GPU is faster and more efficient, and introduces a new technology called Dynamic Caching, while bringing new rendering features like hardware-accelerated ray tracing and mesh shading to Mac for the first time. Rendering speeds are now up to 2.5x faster than on the M1 family of chips.1 The CPU performance cores and efficiency cores are 30 percent and 50 percent faster than those in M1, respectively, and the Neural Engine is 60 percent faster than the Neural Engine in the M1 family of chips. And, a new media engine now includes support for AV1 decode, providing more efficient and high-quality video experiences from streaming services. The M3 family of chips continues the tremendous pace of innovation in Apple silicon, and brings massive enhancements and new features to the new MacBook Pro and iMac.
I hope you find this info interesting and it will help you decide whether you are interested or not in these new products. Have a wonderful day everyone!
Victor Dima
