The LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio
The LEGO Group today reported earnings for the full year of 2025, achieving double-digit growth in revenue and operating profit. Demand for LEGO® products was high in all market groups and among both children and adults, driven by strong brand equity, innovative new products, strategic partnerships and excellent retail execution. As a result, the LEGO Group significantly outperformed the growing toy market and increased its market share. The company continued a high level of investments on strategic initiatives and capacity expansions to support growth.
Here are the numbers compared to 2024:
- Revenue increased 12% to DKK 83.5 billion, driven by strong brand equity and demand for innovative LEGO® play experiences.
- Consumer sales grew 16% as more children than ever received a LEGO product.
- Gained market share, growing more than twice as fast as the toy market.
- Operating profit grew 18% to DKK 22.0 billion due to record top-line, production scale efficiencies and productivity gains while strategic spending continued. Net profitgrew 21% to DKK 16.7 billion.
- Free cash flow was DKK 10.8 billion, supported by high operating profit while sustaining substantial investments in new factories, existing facilities and sustainability initiatives.
- Significant increase in the estimated average of renewable and recycled content in the materials purchased to make LEGO® bricks to 52%, up from 33% in 2024.
Every year, the LEGO Group strives to reach more children with the benefits of play and support their well-being in a digital world. In 2025, it positively impacted more than 11.7 million children through global social responsibility initiatives.
You can read more on the official Lego News website.
Victor Dima
