The LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio

The LEGO Group today reported earnings for the full year of 2025, achieving double-digit growth in revenue and operating profit. Demand for LEGO® products was high in all market groups and among both children and adults, driven by strong brand equity, innovative new products, strategic partnerships and excellent retail execution. As a result, the LEGO Group significantly outperformed the growing toy market and increased its market share. The company continued a high level of investments on strategic initiatives and capacity expansions to support growth.

Here are the numbers compared to 2024:

• Revenue increased 12% to DKK 83.5 billion, driven by strong brand equity and demand for innovative LEGO® play experiences.
• Consumer sales grew 16% as more children than ever received a LEGO product.
• Gained market share, growing more than twice as fast as the toy market.
• Operating profit grew 18% to DKK 22.0 billion due to record top-line, production scale efficiencies and productivity gains while strategic spending continued. Net profitgrew 21% to DKK 16.7 billion.
• Free cash flow was DKK 10.8 billion, supported by high operating profit while sustaining substantial investments in new factories, existing facilities and sustainability initiatives.
• Significant increase in the estimated average of renewable and recycled content in the materials purchased to make LEGO® bricks to 52%, up from 33% in 2024.

Every year, the LEGO Group strives to reach more children with the benefits of play and support their well-being in a digital world. In 2025, it positively impacted more than 11.7 million children through global social responsibility initiatives.

You can read more on the official Lego News website.

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Victor Dima

Owner and Founder at victordima.net

Victor Dima is a Blind Gaming Journalist and Accessibility Ambassador, Living in Oslo with his wife Alina. Victor was the first journalist in Romania to receive the PS5 & the PS VR2 from PlayStation. He is also working closely with Xbox Nordic and other game publishers such as Ubisoft, Ea, Bungie, Activision, blizzard, square Enix, Capcom, Rockstar Games, Sega, PlayStation studios, WB Games, Bethesda and many others. With over 12 years of experience covering the Gaming Industry, he started victordima.net in 2013 and since February 2022 all his articles are posted in English in order to reach a more global audience. He is the owner and founder of the highly successful PlayStation Fans Romania Facebook Community, the largest independent source for PlayStation News in Romania, on social media with almost 35.000 followers. Victor is also running theAudiobookBlog.com. You can reach Victor at contact@victordima.net

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